5 Powerful Strategies to Increase Your Reach on Pinterest
For small businesses, social media can be a valuable tool that enables businesses to build relationships and drive traffic to their websites. However, out of all the social media platforms out there, Pinterest is underutilized.
There are many reasons that small businesses fail to use Pinterest as effectively as they could, from the extremely short half-life of a pin to the way the pin is shared. Even though Pinterest pins are more shareable than a tweet or a Facebook post, most businesses are not getting the referral traffic and engagement they were expecting.
Do not fret – there are many ways that small businesses can increase their reach on Pinterest.
1. Optimize your company name, boards and pins for the search engine on Pinterest. This will help users find your business and to potentially refer other customers and clients, or just share your pin.
In most cases, small businesses will only use their branded name on their Pinterest username account. However, this is not the best way to drive traffic to your business, as people often search for your business’s product or service using other terms. By adding descriptive keywords that are associated with your product or service it increases the chances of your small business being found by Pinners.
2. Set a schedule and pin consistently. This will not only help your current customers find your pins, but it will help others discover what you are offering. Potentially increasing the number of followers your small business has on Pinterest and the amount of times a pin is seen.
Most small businesses pin daily, somewhere between 15 and 25 pins a day is the average. However, if you have a busy schedule and can’t keep up with this amount of pins, there are applications that can help. It is important to pin every single day, without overloading your target audience. However, finding the right balance can be tricky.
3. Research your target audience or customer base and find the most optimal times of day to pin. Considering the fact that Pinterest is a global operation, pinning 24/7 will help you reach a broader audience both globally and locally. However, it might not be the best strategy. Small businesses should do trial runs and utilized response data to determine the best time to pin each day.
4. Make sure that your Pinterest account is connected to your other social media outlets, blog and website and vice versa. This is one of the best methods for expanding your reach on Pinterest. By making it easier for people on any platform to share your small business’s information, product or services, you will get better results with new and existing traffic.
5. Make sure that your pins are user-friendly. As Pinterest is a visual site and the images, pin size or infographic must be customized to the Pinterest template. This will make your pins easier to view and share, and ultimately increasing your reach on Pinterest.
Social media is a new and rapidly growing medium for businesses to reach out to their customers. Learn to do it properly and your business can thrive even in a stunted economy.